20 Quick Strategies on Creating Social Media Buzz
Are you aware that approximately 22% of the total time spent online is dedicated for social networking? As such, it is one of the biggest and most popular Web activities.
Apart from that, billions of individuals are signing up on top social sites like Facebook, Google+, Twitter, and YouTube. Additionally, a huge percentage of this population is spending at least an hour on their profile pages.
Now, this activity is not only for personal purposes. In fact, 90% of marketers and 53% of small enterprises are carrying out social media activities too as part of their marketing campaign. This is because most of them believe that such a strategy provides them great exposure.
Finally, do you know that several people also engage in social sharing and networking on their smartphones? There is no wondering why, what with the advanced applications integrated into many mobile phone models.
Would it not be a great idea to leverage the increasing popularity of connecting with individuals from across the globe, given all these fantastic insights and numbers?
If you wish to take advantage of wonderful opportunities presented on the Internet, you are on the right page.
Generate Online Buzz through Social Media
Whether you want to have thousands of friends or you wish to convey your sales pitch, here are twenty fundamental and valuable strategies.
1. Determine which tactics are most effective to your niche or business
Before anything else, you have to know that the techniques other persons or organisations are using may not work for you. Therefore, you have to understand your target audience first and know their needs or preferences. Additionally, you need to define your goals. Afterwards, you can begin looking into various methods to find out which one you can implement.
2. Share your story
Instead of uploading magazine adverts to your Facebook fan page or tweeting about your designer bag, tell the people something interesting and unique about yourself or your company. While you are at it, you can post videos or photos to add visual appeal.
3. Create a page on top sites
Many networking sites are emerging on the Web these days; however, not all these have gained wide exposure already. So, if you want to target a huge audience, sign up on leading channels like Facebook, Twitter, Google+, and LinkedIn. You can also create an account on YouTube, Pinterest, and Tumblr.
4. Concentrate on interaction
Do not just keep on relaying information; plenty of websites are already doing this. In fact, Wikipedia has millions of informative articles on various topics. What you need to do is start a conversation on the hottest and most relevant topics. You can also ask for opinions on certain issues and share your own ideas.
5. Let your target audience engage
In line with the fourth tip, it helps to stimulate the other users’ thoughts. You can create discussions on your profile page or through forums. With constant engagement, you can earn their trust and loyalty.
6. Stand out
Have an edge by showing your individuality. And the best way of doing this is to be true to yourself and be your own voice. More specifically, avoid duplicating ideas from other persons.
7. Make a daring statement
When Time Magazine published its “Are You Mom Enough” cover, it generated many talks from different groups. Whether the impact has been negative or positive, Time was able to increase its readership and sales.
So, can you do the same? Ponder on this question to find out how you can be bold in order to be different from the rest.
8. Read comments first and then, respond appropriately
While this may not be a secret ingredient to social media success, it is a great means of managing your online reputation. When you internalise other users’ messages before replying, you can formulate better and more apt responses. In return, you can earn the admiration and approval of these individuals.
9. Write blog posts
Whenever you want to write a status update, Twitter gives you 140 characters, while Facebook provides you 1000. On the other hand, you can say as much as you want on Google+. Then again, a lengthy post is not exactly interesting. So, what is a good solution to this?
The answer is blogging. No matter how deep your thoughts are and how long your opinions are, you will never run out of space when you write an article. Once you are through posting it, you can add the link to your profile pages to let your followers or friends know about it.
10. Use tracking tools
How do you know if you have caught the attention of several people? Other than getting plenty of comments, you can take advantage of certain applications. Through these, you can monitor the performance of your social activities.
11. Give more than facts
According to statistics, 92% of Twitter members retweet fascinating content and 84% on personal connection. These figures show that most individuals prefer to engage with status updates they can relate.
Therefore, focus more on sharing your thoughts rather than boring figures or common knowledge.
12. Use tags
Do you want to mention a particular person or start a conversation? You can do these by placing tags like @ for Facebook and # for Google+ and Twitter.
13. Have an advocacy
In general, many people have strong beliefs or opinions on certain issues. What is yours?
14. Offer exclusive freebies
This strategy is applicable if you have a business. Do you want to know why? The reason is that you can catch more attention if you have something up for grabs. With incentives like discounts or giveaways, plenty of potential customers will surely connect with you.
15. Host a contest
You can also use this idea for your online marketing campaign since it is a good way to call out to your target audience.
16. Do your part in sharing
If you want your followers, fans, or friends to engage, you have to do your part too. Generally, social media is about giving and receiving.
You need to give credits, comment on status updates, share blog posts, and join discussions if you want the other users to do the same.
17. Publicise your events
Are you going to host a big party or corporate function? Talk about it on your profile pages and invite certain people to spread awareness.
18. Guest post
Some blog site owners are considered authorities in their given fields. Look for credible bloggers, who share your passion or have the same niche, and request to write for them. By doing so, you can increase your visibility on the Web.
19. Engage in social media activities regularly
That says it all. How else can you let the people know about your existence if you do not manage your social pages constantly, right?
20. Avoid spamming
When it comes to social media, one example of spam is putting your link on comment boxes instead of actually writing something. Other instances include using templates just so you can update your profile status regularly and talking about nonsense and irrelevant things.
If you want the other users to trust you, then dedicate your time into building your pages instead of letting software programs do it for you.
Do you think these strategies are overwhelming? Well, with the great importance of social media, it pays to have several ideas at hand.
So, have fun being the centre of attention on the Internet!
About the Author: Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing private technology company offering SEO reseller services and solutions to both SMEs and major companies in several countries.