Google+ Pages | Pages to Share with Everyone for Everyone
Google has launched Google+ pages to allow big brands to use the Google+ networking to reach out to their customers. Many experts view this as the company’s first big step towards challenging Facebook’s domination of the social network space. So far, Google+ has been only about networking among individuals. Remember how Google vehemently shut down attempts by corporations to use Google Plus for creating corporate accounts. Now on a blog post dated November 7 on its official blog, googleblog.blogspot.com, it has welcomed companies setting up their own Google+ pages. What is more, Google has said the recommendations and user interactions through Google+ Pages would reflect on their search results soon. Now that looks like an offer no big corporation online can afford to shy away from. It would be interesting to see how Facebook reacts. Most important, would be how much the brands gain from either platform. Mark Zuckerberg, it appears, has taken note of the growing threat from Google and even took a pot shot at it. In a recent interview, he said the company was aggressive and even building “their own little version of Facebook”.
Jim Prosser, a Google rep, says that the company is providing verification badges so users can confirm the authenticity of a page. “Verification badges are designed to help our users find what they’re looking for by ensuring that people, brands and businesses that are subject to broad-based impersonation are protected,” he says. “Because of this, it’s intended primarily for global or broadly known brands.” Such badges appear as a check the right of the brand’s name on its Google+ page; if you run your cursor over the check mark, it reads “verified name.” There is also a link to “report this profile” if you spot a fake site.
The Official Gudie
What Google wants us to know about google+ Pages
- You can +1 a Page to show support or add them to your Circles.
- No Google+ Page can follow you until you follow them.
- In fact, Google+ Pages can’t even mention you unless you’re connected.
- Google+ Pages unfollow you automatically if you unfollow them.
- You can find Google+ Pages in Google+ Search.
While official brands might be annoyed by current sharing restrictions on Google+, limiting who the brand can interact with to only its most loyal followers or consumers can actually be a very good thing. In the long-term, a brand’s follower count on Google+ will hopefully be a more accurate representation of who is actually dedicated or eager to engage with the company. And hey, enabling brands to utilize Google+’s Hangouts feature to interact with their dedicated followers doesn’t hurt, right?
Google+ is effectively connecting brands to their key influencers in a more synchronized and user-friendly fashion through G+ Pages. For brands, this represents an opportunity to create better social strategies through which they can reach out to their followers in a more effective way, especially knowing that those users following them on Google+ are looking to be actively engaged or are open to possible brand-to-consumer interaction.
As for how beneficial Google+ Pages will actually be for brands and their consumers in comparison to social channels like Twitter or Facebook, only time will tell. To sign up for your own Google+ Page, be sure to visit the official Page guide. Or just watch this video.