Internet has made lives easy and profitable too. OLX lets you make money of what you have at home. Where buyers meet sellers is the campaign slogan of the OLX India site. Yes, in fact one can sell anything. A huge variety of services such as books, electronics, vehicles and anything can be sold, bought or exchanges in OLX. Currently, the Bech De campaign is being run and the theme of the site is, Sab Kuch Bikta Hai, which means one can sell anything and everything using this site. Indeed it is the right way to define the site.
OLX has never failed to understand that the Indian customers are driven by emotion than by any other factor while choosing the marketplace, when it comes to online sites. OLX also has made it itself clear that it is most unlike the competitors and rivals in the Indian market for the online marketplaces. The message of Sab Kuch Bikta Hai has been converted to interesting stories involving families and the Indian set up. These are the themes promoted in the advertisements. The site proves that it has the greater understanding of the Indian mind set of buyers and sellers.
What is OLX more focusing on?
The site, OLX, wants to be on people’s mind forever. Moreover, OLX wants itself to be first choice of the customers, whenever they think of buying, selling or exchanging forever. What makes OLX special is that it helps people of come out of the reluctance. It is quite commonly known that Indian people are always hesitated to sell personal items, regardless of what it is, except for assets that are considered to be investments. When they want to sell it over OLX, they get good profit, and their identity is not revealed to all. Only the buyersthat are interested to acquire the things can contact them.
Two popular advertisements about OLX show how it has gained much audience. Two Indian brothers talk about selling the bike. The elder one refuses, and recollects the happier moments he had spent using the bike with his ex-girlfriends and tells all happy things about the bike. The younger one says the bike is ready for an offer of 19000 INR in OLX, the elder with no hesitation asked it to sell off. Another is again of two brothers and the elder gets a bundle of joy. The house has no space for baby cots. Just then the younger brother sells all the existing furniture and gets all the necessary furniture for the new born and all through OLX.
The advertisements of OLX last for a longer time even for 30 seconds. This is riskier, but yet gives out the good picture of the Indian set up of emotional attachment to the belongings and the obsession for a good bargain. It is unlike the rival e-commerce portals like Quikr. OLX India Country head, Batra, says that the aim of OLX Bech De campaign is to make people sell of the goods they don’t need or use.